Originally published in Building Excellence Magazine.
Decor sales and the multi-residential construction industry are entering an exciting new era with more advanced digital and virtual solutions to enhance the sale of your homes. The new technology that has emerged is invaluable to the builder and can now be applied to your decor sales to create an exciting experience for your future homebuyers.
Improved client experience
Virtual technology holds measurable benefits for your clients. With the rise of visualization programs, purchasers will take an immersive approach in the colour selections process from wherever is most convenient for them. By removing the time constraints and pressures of an in-person meeting, buyers will have the freedom to explore different combinations of finishes online and share their personal vision, or “lookbook” with friends and family, before their appointment with a design consultant to finalize their selections. Providing as much knowledge about the products offered ahead of time and keeping them invested in the process from the start, the more likely they will be to pull the proverbial trigger, finalizing their selections on time.
