In our previous article (Part One), we highlighted improving the client experience using digital solutions for increased decor sales. 

Decor sales and the multi-residential construction industry are entering an exciting new era with more advanced digital and virtual solutions to enhance the sale of your homes. The new technology that has emerged is invaluable to the builder and can now be applied to your decor sales to create an exciting experience for your future homebuyers.

Buyer analysis at your fingertips

One of the most noticeable benefits digital design solutions will have on your process is the improved analytics. Being able to debrief and review detailed demographic data and data analysis reports, both during and after a project is complete, provides a wealth of information. We often reference the 80/20 rule to generalize that 80 per cent of buyers choose 20 per cent of the selections available. And with that knowledge comes the task of identifying from that 20 per cent what product categories held the highest profit. This exercise is an excellent learning experience to help you plan future programs based on these insights.

After breaking down the product categories that resulted in the greatest profitability comes the more granular analysis of breaking down the selections that were chosen and, equally important, the ones that did not move. This is useful to get you to think outside of your typical processes and see more clearly where investments are being spent. If you approach your digital program from a retail perspective, you can apply the same principles of how a boutique storefront is staged. Start to think about where products are positioned within your program and how slight modifications will allow you to yield more profitable results for your future projects.