In our previous article (Part One), we discussed the importance of keeping your structural customizations controlled to protect your bottom line.
Manage expectations with preset options
You can keep homebuyers happy and protect the profitability of your process by creating preset customization options. Work with your architect and construction team to come up with pre-made packages that you can sell. By offering a set of detailed, preset choices from the start, you can direct the client towards approved ideas and plans that won’t disrupt your production timelines. Streamlining the process still offers personalization to the homebuyers while keeping control over customizations.
Qualify your buyer
Time is money, and before you invest either in your project, you want to be sure that the client is serious about committing to the customizations they are requesting. Charging a non-refundable deposit up to $2,000, depending on the scale of the change is a good way to gauge whether or not a homebuyer is invested in making the change. Then part or all of the deposit can be applied to the cost of the change once confirmed. If they hesitate to commit to this preliminary step, it’s likely that they aren’t that serious about making a commitment to customizations in their home and you have saved hours of time and energy in the process.
Personalizing changes to a homebuyer’s home can be an excellent way to increase your profit per home when managed with an intentional plan.