When it comes to bringing your model homes to market, there’s a balance to strike between showcasing the unique features you offer and making the space appealing for a broad range of prospective homebuyers. You want the design to be both impressive and memorable for your target audience, so they can envision themselves living there. This is a key opportunity to help continue the marketing story of selling a lifestyle and stand apart from your competitors.
It’s important to make your model home an extension of your design studio. The features and finishes that you choose to include should be achievable for your prospective homebuyers when it comes to time for them to make their selections in their own home. Below are three ways to ensure that your model home supports your decor studio program.
Make Yourself Unforgettable & Understand Your Target Audience
A great way to optimize your builder decor sales is to clearly state all of the building features that were used to create the model home. A model home highlights the quality and craftsmanship of the builder with the aim to leave a positive impression of your build with a prospective homebuyer. The more inspired they feel during this process, the higher your chances are to convert them to a purchaser.
Your marketing also plays an integral role in addition to your model home. Think of it as a built-in sales tool. Encourage a prospective buyer to register online to gain access to more information about your development. Your sales team now has a lead to follow up with. Prospective buyers want what they see, so keep this in mind when you’re making finishing choices in your model homes.
A simple, user-friendly online platform highlighting all the products and services you offer is the easiest way to ensure homebuyers can get information delivered to them. In the model home itself, we suggest access to a price list to assist your Design Consultant in closing out the order. Once the deal is firm, you can provide a link to everything that was listed in the model home.
