In our previous article (Part One), we highlighted how making yourself unforgettable and understanding your target audience is a great way to optimize your builder decor sales. In (Part Two), we delved deeper into why showcasing a variety of finishes and optional details is key to help your homebuyers to dream big.
Be Interactive & Educational with Homebuyers
Homebuyers may or may not have an idea of what they are looking for. Help guide them through additional features or explain why some options should be built into the home from the start. By showing the value of making structural decisions at the time of construction, it will enhance the overall experience of living in the home and can also be blended into the purchase price.
By laying out these details as you show your model homes, you’ll not only show the homebuyer that you are highly knowledgeable, but also that you can help make their lives easier by anticipating their needs and offering them choices to best compliment their lifestyle.
